YBVR Becomes YB as Live Immersive Media Moves Beyond the Headset
YBVR has rebranded as YB to reflect its expansion beyond VR headsets into AI glasses, wearables, and other platforms for immersive sports, music, and cultural experiences. This change highlights the company's growth from a single technology focus to a broader range of immersive media offerings, collaborating with major sports and cultural organisations worldwide. YB now operates through three divisions: YB Studios for content creation, YB Sports for partnerships, and YB Tech for technology devel
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