Our Editorial Principles

WebPR UK is designed to provide businesses and organisations with a professional platform for publishing legitimate company news and press releases.

Our publishing standards are based on four core principles: clear attribution, factual accuracy, source transparency, and editorial integrity.

Press releases should clearly identify who is making the announcement, what has happened, when and where it occurred where relevant, and why the information is being published.

We distinguish press releases from independently reported editorial journalism. A press release primarily represents information supplied by the issuing organisation or an authorised representative of that organisation.

Publication by WebPR UK does not constitute an endorsement of the organisation, individual, product, service or claims contained within a release.

Source Attribution & Verification

Every press release must identify the company, organisation or other entity responsible for the announcement.

WebPR UK may require information that allows us to establish the source and legitimacy of a submission. This may include the issuing organisation's name, website, business email address, named media or corporate contact, telephone number and other relevant company information.

Submissions made by public relations agencies, communications professionals or other representatives must be made with appropriate authority from the organisation they represent.

We may request additional verification where the source, ownership, identity or authority behind a press release cannot be reasonably established.

Anonymous releases, false attribution, impersonation and submissions from entities that cannot be reasonably verified may be rejected or removed.

What We Publish

WebPR UK publishes legitimate business announcements and press releases across a broad range of industries and subjects.

Suitable announcements may include company launches, business expansion, mergers and acquisitions, partnerships, funding announcements, product and service launches, executive appointments, financial results, contracts, awards, research, surveys, reports, events, regulatory developments, corporate milestones and other material business news.

A press release does not need to concern a large company or nationally significant event. However, there should be a genuine announcement, development, statement, finding or other identifiable reason for publication.

Accuracy & Factual Claims

The organisation submitting a press release is responsible for the accuracy of the information it provides.

Names, dates, statistics, financial figures, quotations and other factual statements should be accurate and capable of being supported where appropriate. Material claims should not be presented in a misleading manner.

Where a release refers to research, surveys, rankings, scientific findings, market data or other third-party information, the source should be clearly identified wherever reasonably possible.

WebPR UK may request supporting information before publishing claims that are unusually significant, sensitive or difficult to verify.

We reserve the right to reject content containing unsupported claims, fabricated statistics, misleading comparisons or information that we reasonably believe may materially mislead readers.

Press Release Quality Standards

Press releases should be written primarily to communicate information rather than manipulate search engines.

Headlines should accurately describe the announcement. The opening section should communicate the principal facts clearly, while the remainder of the release should provide relevant context, supporting information and attribution.

Natural use of company names, industries, locations, products and relevant terminology is acceptable and encouraged where it helps readers understand the announcement.

Excessive keyword repetition, hidden search terms, misleading headlines, unrelated links and content produced primarily to influence search rankings may be rejected. We also reserve the right to reject extremely thin, repetitive, automatically generated or substantially duplicated releases that provide little useful information to readers.

Quotations & Statements

Quotations included in a press release should identify the person or organisation responsible for the statement.

Where appropriate, professional titles or other contextual information should be supplied so readers can understand the relationship between the quoted individual and the announcement. Statements of opinion should not be presented as independently established facts.

AI-Assisted Content

WebPR UK does not automatically reject content because artificial intelligence tools were used during drafting or editing.

The submitting organisation remains responsible for the accuracy, originality and legality of everything contained within the release regardless of how it was produced.

AI-generated or AI-assisted content must not fabricate people, quotations, organisations, statistics, research, events or other factual information. Submissions consisting primarily of mass-produced, repetitive or low-value AI-generated content may be rejected.

Links & Supporting Sources

Relevant links may be included when they provide useful context or direct readers to the organisation, source material, supporting research, product information or another page directly connected with the announcement.

Links should accurately represent their destination. WebPR UK may remove links that are excessive, misleading, unrelated to the announcement, unsafe or primarily intended to manipulate search rankings. The presence of an external link does not imply that WebPR UK endorses or controls the destination website.

Sponsored, Paid & Submitted Press Releases

Where WebPR UK offers paid publishing or distribution services, payment does not exempt a submission from these editorial guidelines.

Paying for publication does not guarantee that prohibited, misleading or otherwise unsuitable material will be accepted. The responsibility for statements contained within a press release remains with the organisation identified as its source.

Prohibited Content

WebPR UK will not knowingly publish content involving unlawful material, defamatory allegations, deliberately deceptive statements, impersonation, fraudulent investment promotions, unverified stock tips, deceptive financial schemes, predatory lending, online casino or gambling promotion, adult services, pirated software, intellectual property infringement, malware, phishing, deceptive affiliate schemes or other material that creates significant legal, security or editorial concerns.

We may also decline content where the principal purpose of the submission appears to be misleading readers, manipulating search engines or creating a false record about a person, company, product or event.

WebPR UK reserves editorial discretion to reject material that falls outside the purpose or standards of the platform.

Sensitive & High-Risk Claims

Additional scrutiny may be applied to releases concerning investments, financial products, medical or health claims, legal disputes, regulatory matters, scientific findings or allegations concerning identifiable individuals or organisations.

We may request evidence, clarification or additional attribution before publishing such material. WebPR UK is not obliged to publish a submission where sufficient verification cannot be obtained.

Copyright & Intellectual Property

Submitters must have the necessary rights to publish the text, photographs, logos, quotations and other material supplied with a press release.

Content must not knowingly infringe copyright, trademarks, privacy rights or other intellectual property rights. Where a legitimate intellectual property concern is raised, WebPR UK may temporarily restrict, amend or remove relevant material while the issue is reviewed.

Frequently Asked Questions