Reply Introduces Reply Immersive Experience: A Space Where Artificial Intelligence and Immersive Technologies Bring Multisensory Brand Experiences to Life
Reply has launched the Reply Immersive Experience, a smart room using AI and immersive technologies to create interactive, multisensory environments for exploring products and narratives. The first format, AQUA by Christian Mandura, debuts on 21 October 2026 in Turin, combining fine dining with AI and storytelling as part of the Buonissima event. This initiative allows brands to engage audiences through sensory experiences, with AI coordinating projections, audio, and lighting to adapt to audien
Read disclosure →











