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Wire Volume: 20 Disclosures

Corporate Disclosures & Press Wire (20)

Banished but Bankable: Richard E. Grant Generates £1.4m in Instagram Media Value as Celebrity Traitors Grips the Nation
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Banished but Bankable: Richard E. Grant Generates £1.4m in Instagram Media Value as Celebrity Traitors Grips the Nation

Richard E. Grant, despite being the first to leave the BBC's "The Celebrity Traitors," gained 277,000 Instagram followers in a month, generating £1.4 million in media value. This surge in followers highlights his growing commercial appeal and potential for future brand collaborations. The research also shows that television exposure can significantly boost social media presence and value for celebrities.

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Vinted and Damson Madder Climb Up the UK Fashion Influence Rankings as Conscious Fashion Gains Ground
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Vinted and Damson Madder Climb Up the UK Fashion Influence Rankings as Conscious Fashion Gains Ground

Vinted and Damson Madder have climbed in the UK fashion influence rankings, highlighting a shift towards second-hand and responsible fashion. Vinted moved up to 17th place on Instagram, while Damson Madder rose to 50th, both gaining significant attention from influencers. Despite these gains, fast fashion brands like Zara and Primark continue to dominate in terms of media value on Instagram and TikTok.

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Beauty Brands Have to Fight Harder for Attention on UK Social Media
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Beauty Brands Have to Fight Harder for Attention on UK Social Media

Huda Beauty led TikTok rankings in the UK for the first half of 2026, but its media value dropped by 35% compared to 2025. Meanwhile, Rhode saw significant growth in media value on both TikTok and Instagram, indicating that increased influencer presence doesn't always equate to higher engagement value. This suggests that marketers need to focus on the quality of engagement rather than just the quantity of content or influencers.

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93% of UK Brands and Agencies Plan to Increase Influencer Marketing Budgets
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93% of UK Brands and Agencies Plan to Increase Influencer Marketing Budgets

Kolsquare's research reveals that 93% of UK brands and agencies plan to increase their influencer marketing budgets in the next year, a significant rise from 50% two years ago. This indicates growing confidence in influencer marketing as a core growth driver, with UK brands leading Europe in this trend. The report highlights the importance of integrating influencer partnerships into broader marketing strategies and measuring their return on investment.

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Revealed: The UK’s 10 Most Valuable Influencers Under 30
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Revealed: The UK’s 10 Most Valuable Influencers Under 30

Tommy Fury has been named the UK's most valuable influencer under 30, generating £21.16 million in estimated media value on Instagram and TikTok over six months. He leads the list ahead of streamer Angry Ginge and presenter Nella Rose, according to research by influencer marketing platform Kolsquare. This ranking highlights the varying influence of social media platforms, with Instagram generating more value overall, and underscores the importance of considering engagement and platform fit in in

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Marketers Are Missing a Trick With Twitch
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Marketers Are Missing a Trick With Twitch

A new analysis by Kolsquare reveals that nearly 90% of UK brands and agencies are not using Twitch for influencer campaigns, despite the platform's significant non-gaming content viewership. Twitch, known for its live streaming capabilities, has evolved beyond gaming, with categories like "Just Chatting" becoming popular, yet marketers still overlook its potential to reach highly engaged audiences. Kolsquare has added Twitch to its influencer marketing platform and released a guide to help brand

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Molly-Mae’s Maebe overtakes PrettyLittleThing, Nike and Adidas in UK Instagram fashion ranking
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Molly-Mae’s Maebe overtakes PrettyLittleThing, Nike and Adidas in UK Instagram fashion ranking

Molly-Mae Hague's fashion brand, Maebe, has surpassed major brands like PrettyLittleThing, Nike, and Adidas in the UK Instagram fashion rankings, achieving £2.6 million in earned media value with just 257 pieces of content. This highlights the brand's strong engagement and effective use of influencer marketing, despite a lower volume of content compared to larger competitors. The success of Maebe demonstrates that smaller, founder-led brands can compete with global fashion giants by focusing on

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Forget influencer casting: Love Island viewers still want to discover the next big creator
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Forget influencer casting: Love Island viewers still want to discover the next big creator

Love Island's reliance on casting established influencers has been criticised as viewer numbers drop, with new analysis from Kolsquare revealing that audiences prefer contestants who start as relative unknowns. The study found that contestants with smaller initial followings, like Camilla Thurlow and Dr Alex George, experienced significant audience growth, while those with larger followings saw modest increases. This suggests that viewers enjoy discovering new talent, and for brands, it highligh

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Kiko Milano challenges Charlotte Tilbury in UK beauty influencer marketing rankings despite using 76% fewer creators
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Kiko Milano challenges Charlotte Tilbury in UK beauty influencer marketing rankings despite using 76% fewer creators

Kiko Milano has challenged Charlotte Tilbury in the UK beauty influencer marketing rankings by achieving nearly the same Earned Media Value (EMV) with 76% fewer creators, highlighting the effectiveness of strategic partnerships over large networks. The analysis by Kolsquare suggests that brands are shifting focus from the number of creators to the quality of engagement and relevance, as demonstrated by Kiko's high engagement rate. This trend is further supported by Bellami Hair's success, which

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Disneyland Paris dominates Europe’s travel brands on social media as TikTok rewrites the rules of holiday marketing
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Disneyland Paris dominates Europe’s travel brands on social media as TikTok rewrites the rules of holiday marketing

Disneyland Paris emerged as Europe's most influential travel brand on social media, generating over £52.7 million in Earned Media Value across Instagram and TikTok in early 2026. The analysis by Kolsquare reveals that while Disneyland Paris leads on both platforms, TikTok and Instagram reward different types of content, with TikTok favouring authentic, entertaining videos over Instagram's aspirational travel photography. This highlights the need for travel brands to adopt distinct strategies for

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Arsenal crowned Premier League’s Instagram champions ahead of new season
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Arsenal crowned Premier League’s Instagram champions ahead of new season

Arsenal has been named the Premier League's top club on Instagram, generating £37.7 million in Earned Media Value (EMV) in the first half of 2026, according to Kolsquare's analysis. This positions Arsenal ahead of Manchester United and Manchester City in terms of online engagement and influence. The findings highlight the growing importance of social media for clubs to engage fans, strengthen brand loyalty, and attract commercial partners.

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Harry Kane tops England influencer rankings after Mexico victory sparks £4.7m social media surge
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Harry Kane tops England influencer rankings after Mexico victory sparks £4.7m social media surge

England captain Harry Kane became the top influencer among the England squad, generating £25.8 million in Earned Media Value (EMV) during a recent tournament, with a significant spike following England's victory over Mexico. On 6 July alone, Kane's social media activity resulted in £4.69 million in EMV, highlighting his commercial impact. This surge in social media value also extended to other players like Declan Rice and Jordan Pickford, demonstrating the broader commercial opportunities create

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The secret to younger-looking skin could be in a gut supplement…
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The secret to younger-looking skin could be in a gut supplement…

A study by UK biotechnology company veMico Ltd found that women aged 40 to 55 who took their postbiotic supplement, VMK223, experienced significant improvements in skin health, including a 28% reduction in wrinkle depth over 12 weeks. The trial, published in Dermatology and Therapy, supports the idea of a "gut-skin axis," suggesting that gut health can influence skin ageing. The findings highlight the potential of postbiotics in skincare, although further research is needed to understand the und

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Forrester study puts a £734,000 price tag on manual influencer marketing
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Forrester study puts a £734,000 price tag on manual influencer marketing

A Forrester study, commissioned by influencer marketing platform Kolsquare, reveals that brands using manual processes for influencer marketing could lose over £734,000 in three years. By switching to a centralised, data-driven platform, a Europe-based consumer brand could see a 127% return on investment, recovering costs in under six months. The study highlights the inefficiencies of manual campaign management and the benefits of improved decision-making and credibility with automated systems.

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AP x Swatch generated £10.41 million in influencer value as hype culture fuelled one of 2026’s biggest launch moments
London - June 3rd 2026··Uncategorized

AP x Swatch generated £10.41 million in influencer value as hype culture fuelled one of 2026’s biggest launch moments

The collaboration between Swatch and Audemars Piguet for the Royal Pop collection generated over £10.41 million in influencer value, driven by significant social media engagement and hype culture. The launch, which took place on 16 May 2026, led to long queues, store closures, and extensive online discussion, with 11 billion social media views reported globally. The campaign highlighted the power of product-focused storytelling and community engagement in influencer marketing, particularly on In

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Brands that ignore influencers risk falling behind, according to new Kolsquare report
·Company News

Brands that ignore influencers risk falling behind, according to new Kolsquare report

A Kolsquare report warns that brands treating influencer marketing as optional risk falling behind, as it has become a crucial tool for achieving measurable results like increased web traffic and sales. In the UK and Europe, a significant number of marketers are integrating influencer marketing into broader campaigns and increasing budgets for creator partnerships and user-generated content. The report highlights the importance of trust and authenticity in influencer content and notes that brand

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Startup launches new tool to combat AI trust crisis
·Company News

Startup launches new tool to combat AI trust crisis

A female-led startup has launched F-E-A-T, a framework to assess the credibility of AI-generated content, addressing the rise of misinformation online. Developed by PlatformAlt5™ and Cloud202, F-E-A-T evaluates content based on factual accuracy, engagement, acclaim, and transparency, aiming to improve content quality and support journalists and creators. This initiative seeks to mend issues with poor-quality content and briefing in marketing, which leads to wasted budgets and misaligned work.

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Travel influencer boom about to take off as brands increase spending
·Company News

Travel influencer boom about to take off as brands increase spending

Travel influencer marketing is set to grow significantly as 77% of brands plan to increase investment and expand partnerships, according to a report by Kolsquare. Currently, travel and hospitality brands spend less on influencers compared to other sectors, but many are planning to increase their use of micro-influencers and short-term activations. This shift indicates a move towards more structured and strategic marketing efforts in the travel sector.

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Three-quarters (74%) of European food and beverage brands will work with more influencers in 2026, according to a new report
·Company News

Three-quarters (74%) of European food and beverage brands will work with more influencers in 2026, according to a new report

A new report from Kolsquare, Europe’s leading influencer marketing platform, reveals that 74% of food and beverage brands plan to work with more influencers in 2026 and 70% intend to increase budgets. Of the 68% of brands that worked with influencers in 2025, more than half spent between £130K and £870K. Almost half (46%) of European F&B brands work with between 11 and 49 influencers annually, and 40% have increased their talent pools in the past year. 15% work with more than 250 creators per an

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L’Oréal tightens grip on UK beauty social media, but Rimmel London is surprise winner in Kolsquare’s latest ranking report
·Company News

L’Oréal tightens grip on UK beauty social media, but Rimmel London is surprise winner in Kolsquare’s latest ranking report

L’Oréal Group brands have secured top positions across the UK beauty social media in Q4 2025, according to Kolsquare’s latest rankings. On Instagram, L’Oréal Paris, the group’s flagship mass-market brand, climbed four places to secure number one with £11.8M in Earned Media Value (EMV). On TikTok, NYX Cosmetics, also part of the L’Oréal portfolio, retained the top spot with £10.7M EMV, beating Estée Lauder-owned MAC Cosmetics at number two with £7.6M EMV and an industry-leading 8.3% engagement ra

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