Sunrise Beverages Launches Premium Lager Efes Pilsener in Tesco, Bringing the True Taste of the Mediterranean into the Heart of UK Retail

Sunrise Beverages is launching Efes Pilsener, a Mediterranean lager, in Tesco stores across the UK from April 2026. This marks the first time the award-winning beer will be widely available to British consumers, aiming to capitalise on the growing demand for premium world lagers. The launch is part of Sunrise's strategy to expand Efes's presence in the UK market, supported by a comprehensive media and marketing campaign.