Greenfield Valley Café Serves Up 12 Jobs and a Recipe for Success After Bumper First Six Months

By Martin James Williams

Greenfield Valley Café Serves Up 12 Jobs and a Recipe for Success After Bumper First Six Months

At a glance

A new café at Greenfield Valley has created 12 local jobs and become a popular community hub after a successful first six months. Managed by Carrie-Anne Jones, the café has attracted visitors from across North Wales and beyond, offering locally sourced ingredients and supporting community events. The café's profits are reinvested into the heritage site, contributing to its maintenance and future development.

A thriving new café has created 12 local jobs and welcomed visitors from across North Wales and beyond after a successful first six months at Greenfield Valley.

Y Caffi (The Café) has enjoyed a busy period since reopening at the 70-acre heritage attraction, becoming a popular hub for families, walkers, runners and dog owners. The growing team includes young people gaining valuable barista, customer service and hospitality skills, with chefs Sally and Andy leading the kitchen.

At the helm is Café Manager Carrie-Anne Jones, who lives just a stone’s throw from the Valley with her family. Originally from Maes Gwyn, she spent much of her career in hospitality and retail, taught herself to cook and always dreamed of running her own café.

“I grew up coming to Greenfield Valley and have brought my own family here over the years, so to now be running the café is a dream come true,” she said.

“The first six months have been incredible. We already have loyal customers who come in every week, alongside dog walkers, runners, walking groups, families and visitors from across North Wales and further afield.

“We’ve had people from Anglesey, the North West and the Midlands, and what I love most is that it’s becoming a real community hub.”

More than 50 people applied to work at Y Caffi following an open recruitment event ahead of its launch. The café refurbishment was supported by UK Shared Prosperity Funding (UKSPF) and formed part of a wider £493,629 programme backed by UKSPF and Flintshire County Council.

After a busy summer and a positive start to autumn, attention is now turning to winter, with locally sourced and homegrown ingredients including apples, honey and vegetables from the Valley and its allotment featuring on the new seasonal menu.

Carrie-Anne, who also thanked colleagues Angel Smith, Conrad Jones and Alun Jones for their support, added: “Being able to use ingredients grown here in the Valley is really special. We want the menu to reflect where we are and the seasons, while still offering the homemade food and favourites our customers enjoy.”

The café is also supporting a growing programme of community events, including Fright Night on Thursday, October 29, when pumpkin soup, spooky sweet treats, games and decorations will complement family-friendly activities and evening sessions across the park. Y Caffi is open seven days a week and its ‘Community Wednesday’ initiative - featuring a community cuppa, puzzles and book swaps - is helping establish it as a meeting place for people in Holywell and surrounding communities. Plans include a new sheltered dog-friendly outdoor area and a click-and-collect service following interest from neighbouring business parks, passing tradespeople and workers. Free accessible parking and wheelchair-friendly facilities are also available.

Trustee Conrad Jones said: “Y Caffi is delivering exactly what we hoped it would - creating jobs, giving young people the chance to develop new skills and providing a welcoming place for visitors and the community. The response since opening has surpassed our expectations.

“Carrie-Anne and the team have put their heart and soul into it, and that is reflected in the response from customers.

“This was always about much more than opening a café. Profits are reinvested into Greenfield Valley, so every coffee, meal or cake bought here helps us care for this incredible site and supports our wider ambitions for its future.

“After a fantastic summer and start to autumn, we are excited to build on that momentum through into winter and give people even more reasons to visit.”

Editorial insight

The café’s early success highlights the continued value of community-focused businesses in drawing both local residents and visitors to established heritage sites. For Greenfield Valley, the addition of a vibrant food offering not only enhances the visitor experience but also provides a practical boost to the local economy through job creation and skills development, particularly for young people entering hospitality.

While the story is a routine example of a local business launch, the café’s integration with community events and its use of locally sourced produce reflect an approach that increasingly resonates with rural and tourism-led economies in Wales. The support from UK Shared Prosperity Funding further underlines the role of targeted investment in sustaining attractions and supporting employment in the region.

Story ideas and journalist angles

Local/community

Community Impact of Y Caffi on Local Employment and Skills

The opening of Y Caffi at Greenfield Valley has resulted in the creation of 12 local jobs, providing young people with valuable skills in hospitality, barista work, and customer service, contributing to local economic growth.

Target audience local-news Story potential 7/10 Economic impact

Role of UK Shared Prosperity Funding in Revitalising Greenfield Valley

The café's success highlights the role of UK Shared Prosperity Funding in revitalising local heritage sites and supporting community businesses, with potential implications for similar projects.

Target audience business-finance Story potential 8/10

Issued by RADAR PR. Distributed by WebPR UK.


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