At a glance

The Ideal Home Show, a major UK event focused on home and garden inspiration, will be held in the Midlands for the first time at the NEC Birmingham from 10th-13th June 2027. The show will feature talks, demonstrations, and workshops by experts and celebrities, offering visitors ideas for home renovation and garden projects. This event is significant as it expands the show's reach to a new region, fulfilling a long-standing demand from Midlands residents.

The UK’s biggest celebration of home and garden, the Ideal Home Show is heading to the Midlands for the first time, bringing more than 100 years of inspiration, innovation, and ideas to the NEC Birmingham from 10th-13th June 2027.

The highly anticipated event gives visitors the chance to discover everything they need to transform their home and garden, a great day out full of ideas and inspiration, packed with talks, demonstrations and hands-on creative workshops. Whether visitors are planning a major renovation, looking for simple ways to refresh their interior, creating their dream garden, or searching for inspiration, the Ideal Home Show Birmingham will bring together an unrivaled selection of brands, independent retailers, and experts - all under one roof.

A packed programme of talks, demonstrations, and hands-on workshops will take place on the Main Stage, BBQ Academy, and Clean Home & Clean Living Stage, where visitors can learn from an array of celebrity guests and specialists. An impressive line-up of experts will be announced during the lead-up to the event, including household names who will be sharing their tips, tricks, and expertise for the home and garden.

Across the show, visitors will be able to see, touch and test products before they buy, meet exhibitors, and discover a plethora of shopping opportunities.

The show will bring together a host of carefully curated sections covering every aspect of modern living including; Gardens, Interiors, Home Improvement, Home Accessories, Clean Living, Clean Home, Food & Drink.

To break up all the shopping, visitors can tuck into delicious food and drink, as well as the opportunity to upgrade for access to the VIP Lounge where they can take a breather and also store their new purchases.

The Town Square will be the perfect space for visitors to take a break and soak up the atmosphere at the bandstand with an ice cream van, Pimm’s van and deck chairs all close at hand.

Ben Corbett, Event Director at Ideal Home Show Birmingham, said: “We’re beyond excited to bring the Ideal Home Show to Birmingham NEC for the very first time. With over a century of Ideal Home Show heritage behind us, this is the launch of the next hundred years. Our visitors have been asking for a Midlands show for a long time, and we’ll be bringing the full force of our celebrity involvement, exclusive shopping and insightful talks and workshops with us. This will be the quintessential British home and garden day out.”

Tickets are priced from £14.70, with VIP tickets available from £51.70.

Editorial insight

The decision to bring the Ideal Home Show to Birmingham signals a notable expansion for one of the UK’s most recognised consumer events, marking its first foray into the Midlands after more than a century in operation. This move reflects the growing importance of regional audiences outside London and taps into the Midlands’ sizeable home improvement and gardening market.

For businesses and exhibitors, the event offers a new opportunity to connect with homeowners and consumers in a key regional hub. The NEC’s central location and strong transport links are likely to attract visitors from across the Midlands, providing a platform for brands and independent retailers to showcase products and services to a fresh audience.

Story ideas and journalist angles

Economic impact

Economic Impact of the Ideal Home Show on Birmingham

The arrival of the Ideal Home Show in Birmingham is expected to generate significant economic activity in the region, with potential benefits for local businesses, hospitality, and tourism.

Target audience who would cover this Story potential 7/10 Human interest

Cultural Significance of the Ideal Home Show in the Midlands

The Ideal Home Show's debut in Birmingham marks a significant cultural event, reflecting the Midlands' growing importance as a hub for lifestyle and design.

Target audience who would cover this Story potential 6/10